It All Started With A Simple Idea…
The inspiration for creating the perfect crisp emerged in 2014 when our founder, Matt, was following a strict gluten free diet. He found that although the diet was treating him well, he was really missing his favorite snacks. The diet inspired him to recreate the classic canister chip, making it something he could eat without guilt.
Making healthy crisps with better ingredients was a challenge. But Matt also wanted his daughters to eat them as well. They couldn’t just be natural. They had to be exceptionally tasty as well. And so it began— one man’s journey to develop a clean-label, gluten free canister chip that his whole family (and yours!) could enjoy.
The History Of The Crisp
1853
The potato chip is invented, by accident
1950
Flavored potato chips first emerge
1985
Matt was born
1990-2013
Our founder, Matt, is unfulfilled by most of his go-to snacks
2014
Inspiration strikes Matt. He begins crafting a recipe for the tastiest, natural chip he can muster
2017
The good crisp makes its way into Whole Foods grocery stores in Northern California.
2019
Matt and the fam move from beachside Australia to landlocked Colorado, United States.
Today
You found the chip you’ve been searching for :)
Light The Night
Light the Night raises awareness for children battling cancer by bringing support to their families. This organization holds a special place in our founder’s family. His youngest daughter, Trixie, was diagnosed with Leukemia upon birth. With good fortune, Trixie has been cancer free for a few years. Let’s help bring awareness and support to families that are undergoing a similar journey.
